Consumer Awareness of Genetically Modified Foods

3 Sep

There has been growth in the organic food segment and, organics cannot contain any GMOs per the USDA. Now with the push to identify GMO products with labels and non-GMO products with labels, the decision by the consumer is becoming easier.

Non-GMO-Label

If GMO products were so great for the environment and our health, you’d think the industry would want to specifically identify products as GMO. The response from Monsanto is:

 “Such mandatory labeling could imply that food products containing these ingredients are somehow inferior to their conventional or organic counterparts.”

 The implication from that statement is that there is no “meaningful difference” between GMO and Organic, so per the FDA, no specific labels are required.

As the bio-engineering industry fights the labeling of GMOs, food suppliers are moving toward promoting non-GMO products. A common quote from the president of Whole Foods is that “…some of their suppliers have seen sales increases of 15 percent in foods they have labeled… (non-GMO)”.

Whole Foods business is currently 40% organic. As they drive to label GMOs in their stores, and Chipotle restaurants do the same, we should soon see in the mainstream Kroger’s and Safeway stores non-GMO products being placed directly next to their GMO counterparts. At that time, the market will determine the fate of GMO products. The consumer is in control of this issue and we are indeed reaching a tipping point.

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