When you think about it, the tobacco industry is dwarfed by the food industry. If you were “Industry in America” and needed to choose between throwing sugar under the bus, or tobacco under the bus, which would you choose? The clear parallel in the business models between these two industries is becoming more and more clear, but the tobacco industry is no longer operating as “business as usual” due to the financial penalties they have been saddled with.
Evidence of the effects of sugar on the human diet has been around for years. In the early ’70s, John Yudkin wrote “Pure White and Deadly“. Although it is, even today, very sound evidence of the risk that sugar has to human health, it was met with an aggressive attack by The McGovern Report, and Ancel Keyes that resulted in the promotion of a low fat and low cholesterol diet. That low fat and cholesterol lowering diet has garnered billions of dollars for the pharmaceutical industry (statins) and allowed the food industry to substitute sugar for fat, in the name of public health.
Adding to the misuse and abuse of sugar in the US, recently it was revealed in the Columbus Dispatch how much active involvement the government has in the subsidizing of the sugar industry. The increased cost of sugar in the US not only increases the profits for the sugar manufacturers, but forces candy making jobs to foreign countries where sugar is cheaper.
You can read more about sugar In Michael Moss’ book, Salt Sugar Fat, or at Why Do You Use Sugar?