As pointed out on this site before, a couple of the reasons drugs are so expensive in the US are:
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Advertising on television for pharmaceutical drugs is only allowed in the US and New Zealand. The success of the advertising campaigns can be represented by the simple fact that drug companies spend 19 times more money on advertising than they do on research.
- There is an arrangement that seems a bit complicated, where drug companies can pay generic manufacturers to delay the release of a generic version that would reduce the cost, so that all of the companies involved can share in the increased cost. This process can be challenged in court, but it must be done on a case by case basis per the Supreme Court.
“Solvay Pharmaceutical agreed to pay them $31 million to $42 million annually through 2015 (to generic manufacturers), at which point they could enter the market with generic versions…”
U.S. Drug Prices 3- to 6-Fold Greater Than Other Countries
In addition to these costs, there is a push to prescribe “specialty drugs” to commercially insured patients. The costs of some of these drugs can be staggering if you look at Gattex or Soliris.
Marketing of drugs in the US during 2012 meant that, on average, each American filled an average of 12 prescriptions. Considering that only 60% of Americans take a prescription drug in any given year, it would mean that the people getting prescriptions are getting much more than 12 per year. These customers are the target market for drug advertising, and as you might think, close to 100% of the “seniors” are on prescription medicine.