Commercial Free TV

21 May

Some people don’t realize that OTA (Over The Air) broadcast TV that originated in 1927 is still around. As most everyone uses cable today, why is there any interest in OTA TV?

Well, for one, OTA TV is still free. In most parts of the country, and especially in the urban areas, stations like NBC, CBS, FOX, PBS, and ABC still broadcast.

For a second reason, these stations can be viewed commercial free using some special hardware, software, and a PC or MAC.

Hardware like an HDHomeRun, combined with a PC runnning BeyondTV. or similar software, can provide a wealth of entertainment value at a fraction of the cost of cable.

Lately there has been some stir about an upstart company called Aereo who is trying to get between OTA viewers and the cable companies. Aereo is basically monetizing that HDHomeRun/ BeyondTV solution, and as such has upset the network broadcasters. They do not plan on sharing their revenue with the service providers, and therefore, the advertising budgets used to produce commercial TV is at risk.

You are now starting to see more and more broadcasters going direct to the internet with programming. There is even an app for watching ESPN live on your smartphone, provided you currently are a customer of any one of several cable companies.

Let’s hope this is not the beginning of the end for OTA broadcast television.

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