Biotech Seed Companies and Coca-Cola Fight Back

14 Aug

Both the soft drink industry and the GMO seed producers are laying exposed their vulnerabilities in an attempt to convince the consumer of their product benefits.

Coca-Cola is going to begin advertising their diet colas using the scientific evidence that shows that Aspartame (NutraSweet) is safe while the biotech seed companies launched a website to tout the virtues of genetically modified organisms. In both cases, the move is in response to consumers becoming more informed about the effects of messing with Mother Nature.



The Coca-Cola article just happened to occur one day before Utah researchers came out with a conclusion that what is considered a “safe” level of sugar consumption in humans, when fed to mice, had a dramatic negative affect on their health. Coca-Cola was not preparing in advance of this release, more so, was responding to the decrease in sales of sodas. Likewise, the GMO producers were responding to negative public perception and their total failure to convince the Europeans to continue to use GMO products. The seed and chemical companies are desperate to maintain their position within the US Agriculture Community.

In each case, the industry is laying exposed their greatest vulnerabilities, which are directly tied to consumer awareness. At this point in time, they have no other choice. As for the consumer, the consumer always has an alternate choice. We will see how successful these industry campaigns are in garnering customer loyalty, or not. With what many call the failure of Microsoft’s RT products recently, it is clear it takes more than multi-million-dollar ad campaigns to sell products. The products more and more need to offer real value and stand up to the scrutiny of an ever increasingly informed public.

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